Report: Gardening for The Sunflower Fund Campaign
- Quick Facts
Start and end dates: 1 August 2016 – 30 September 2016
Main aims: To raise funds for The Sunflower Fund / SA Bone Marrow Registry and to gte feet through the door of GCA Garden Centres
- Members who participated
Over the 9 weeks of this campaign, there were 40 members who participated and Lifestyle Home Garden took 2 orders of stickers. We ordered extra stickers in case there were any members who wanted more and we now have 680 leftover. Sticker orders as follows:
|Company||Category||Date of Order||Person Ordering||No. of Stickers Ordered|
|1. Greener Tidings||GCA||05/07/2016||Lizzy Altenroxel||250|
|2. Atlantic Fertilisers||ABSTA||05/07/2016||Peter Runkel||500|
|3. Red Leaf Nursery||GCA||05/07/2016||Adele Steck||100|
|4. Greenside Nursery||GCA||05/07/2016||Jan van Blerk||500|
|5. Plant Culture Nursery||Grower||05/07/2016||Scott Hogg||100|
|6. Eckards GP Nursery||GCA||11/07/2016||Wayne Stewart||600|
|7. Plantimex (on behalf of Builders)||Grower||07/12/2016||Heyns||5,000|
|8. Efekto (on behalf of Builders)||ABSTA||07/12/2016||Heyns||10,000|
|9. Lifestyle||GCA||07/12/2016||Daylin, Robin||1,000|
|10. GardenShop||GCA||11/07/2016||Godfrey Budler||1,000|
|11. Hecker Nursery||GCA||10/07/2016||Hilda Hecker||200|
|12. Andy Titterton Nursery||BPGA||11/07/2016||Shane Beckwith||500|
|13. Starke Ayres||ABSTA||07/12/2016||Panda||500|
|14. Starke Ayres||ABSTA||11/07/2016||Terry-Leigh Austin||1,000|
|15. Ball Straathof||BPGA||11/07/2016||Kathy Varney||1,000|
|16. Nedplant||Grower||12/07/2016||Hugo Proper||1,000|
|17. Hingham Nursery||GCA||12/07/2016||Julie Scragg||250|
|18. Montana GP Nursery||GCA||12/07/2016||Jacki (Dyer) van Zyl||200|
|19. Colorweis||Grower||12/07/2016||Sean Altona||1,000|
|20. Brandmullers GP Nursery||GCA||14/07/2016||Michele Coetzer||1,000|
|21. Mayford Seeds||ABSTA||14/07/2016||Paul Vonk||1,000|
|22. Plant Nursery||GCA||18/07/2016||Derrick Schoeman||150|
|23. Peebles Plants||GCA||21/07/2016||Wendy Graham||3,000|
|24. Keith Kirsten Waterfall Wilds||GCA||21/07/2016||Wendy Graham||1,000|
|25. Colourful Splendour||GCA||21/07/2016||Wendy Graham||1,000|
|26. Protek||ABSTA||25/07/2016||Pauline Swanepoel||1,000|
|27. Coprosma Nursery||Grower||25/07/2016||William Webb||1,000|
|28. Tulbagh Nursery||GCA||25/07/2016||Alta Laing||400|
|29. Klugro Kwekery||Grower||25/07/2016||Louise Kluge||100|
|30. White River GP Nursery||GCA||26/07/2016||Alice de Beer||100|
|31. Cotton Picker||ABSTA||26/07/2016||Janice Kruger||100|
|32. Sunkist GP Nursery||Grower||28/07/2016||Monicque Hills||500|
|33. Florex Indoor Plant Service||Grower||28/07/2016||Pim Proper||1,000|
|34. Leckhampton||Grower||04/08/2016||Colette Norris||150|
|35. Plantland||GCA||11/08/2016||Jolandie Malan||4,000|
|36. Hecker Nursery||GCA||19/08/2016||Hilda Hecker||250|
|37. Plant Paradise||GCA||19/08/2016||DM Hoffman||300|
|38. Concrete & Garden Creations||GCA||23/08/2016||Claudia||500|
|39. Clark’s Tuinsentrum||GCA||24/08/2016||Karien||20|
|41. Pretty Gardens||GCA||31/08/2016||Manie||200|
- Social Media Competition
During this time, we only had 1 entrant to the social media campaign – Karin Steinbrucker Bray, who entered via Hecker Nursery. Karin has already collected her R250 GCA voucher from Hecker Nursery.
The campaign, which was run via LIAG’s social media channels and through participating GCA garden centres, ran from 1 August to 30 September 2016. The campaign was a huge success in terms of social media following and brought more people in contact with gardening. During this period, we had the following increases in our social media reach:
1 August 30 September
Facebook: 25,910 followers 27,088 followers
Instagram: 1,094 followers 1,179 followers
Twitter: 2,094 followers 2,320 followers
Monthly newsletter: 4,947 subscribers 5,131 subscribers
This was our major campaign during this time and most growth (in press or social media exposure) can likely be attributed to the campaign – everything else that we ran over this period was generic.
In posts which we tagged The Sunflower Fund, we would have received exposure on their platforms and the reach was huge (see below example and stats – 3,345 people reacted to this particular post; much higher reach than we normally receive):
Our focus though, wasn’t purely digital exposure – it was mainly press exposure. The total amount of free press exposure LIAG received via press releases during August and September was R49,226.34.
- Press Release Issued
Life is a Garden: Gardening for The Sunflower Fund
The Sunflower Fund’s mission is to create awareness, educate the public and handle the registration process for people to join the South African Bone Marrow Registry (SABMR). Their aim is to offer the hope of life for people suffering from leukaemia and other life-threatening blood disorders. They also pay for the test cost of people joining the SABMR.
Life is a Garden is running a campaign to support The Sunflower Fund. The campaign will run from 1 August to 30 September.
Visit your closest GCA garden centre, keep a look-out for this poster, purchase a product with a “Gardening for The Sunflower Fund” sticker during and you will be contributing to this wonderful cause. Then take a picture of the stickered product/s you have purchased at your local GCA garden centre, during August and September, and send to us via Facebook inbox (@lifeisagardensa) – you can win a voucher to spend at your local GCA garden centre, to the value of R250, with a grand prize of R3000! Every purchase of a stickered product will benefit the Sunflower Fund!
The Sunflower Fund is delighted to announce a brand new campaign, called “Sunflower Day”. The campaign will run from August to the end of October, with the highlight being “Sunflower Day” on 16 September in 2016.
The organisation’s iconic bandana has also undergone a significant change with the introduction of the Tube of Hope – Tope. It’s a revitalised version of the bandana, with a unique design; the Tope is an affordable, multipurpose article of clothing that can be worn as a headband, mask, scarf, cap or arm-band. Available in 6 eye-catching colours – Small is (R20.00 incl VAT) and Large (R25.00 incl VAT) on sale at Pick n Pay, Round Table, online store Zando and selected ICPA pharmacies, from August 2016. To find out more about The Sunflower Fund and their 2016 campaign, visit their website www.sunflowerfund.org.za.
Support Life is a Garden and help us support the Sunflower Fund!
The following pics of “Tubes of Hope” were sent with the press release, together with pics of the sticker design and poster design:
- Posters, Social Media Post
A4 and A1 Poster Design Social Media Competition Post
- Images From Members who Participated
Please click the following link to the shared Google Drive folder of images which we received from participating members: